_”Now that you’ve launched handkerchiefs, surely you’re planning to branch out into bow ties, right?” (Ah, the question everyone asks.) _”No, not really. Our handkerchiefs aren’t strictly pocket squares for show—they’re actually real, practical handkerchiefs for the blow. You can wear them, use them, get them dirty—little to do with bow ties and suspenders, […]
Continue readingIn 2015, it was Christmas every day…
Posted onNo, no – you weren’t dreaming; you haven’t received any holiday messages from us. Neither for Christmas, nor to push promotions selling you 10 TSHUs for one. Indeed, we haven’t sent you any messages of the sort because we chose not to – because, at TSHU, it already feels like Christmas everyday. Here’s a little […]
Continue readingSmall? That’s right.
Posted on“But in reality… TSHU is really small!” Yes, it is. Since TSHU first came about, I can’t recall how many times we’ve heard these words. And what to say about the incredulous stares from people visiting our office and storage - aka a room filled with handkerchiefs, piles and rolls of fabric, a table, one chair, […]
Continue readingTSHU Story #5: Rosalie
Posted onThe Queen of Hearts …has a name. Rosalie. Born in Mirabel, more specifically in the small town of Saint-Benoît just North of Montreal, our bubbly protagonist knows her handkerchiefs. Indeed, hankies were introduced to her later than sooner by her French mother-in-law. Who says French mother-in-law also says infinite supply of cotton handkerchiefs! Lucky Rosalie. […]
Continue readingTSHU Story #4: Charles
Posted onSomeone true – Someone TSHU Charles is a builder and bar owner – a tall, strong, and charmingly whimsical fellow. Dressed in a hoodie and khakis, the strapping man is a sight to behold. But Charles is a gentle giant, you can see the kindness in his eyes. This dichotomy extends to his TSHU Leonard, […]
Continue readingTSHU Story #3: Ysabelle
Posted onYsa chooses TSHU. And racing. Because Ysabelle’s a marathon runner: sporty, playful and proud. Handkerchief by her side, she’s ready for the run, keeping the pace under the sun. Ysabelle hails from Saint-Antoine-Abbé, near the New York border, or as she would put it, “Near Huntingdon. You know, Mayor Gendron?” She has since moved toward the […]
Continue readingTSHU Story #2: Raphael
Posted onLoneliness has become a thing of the past …since Raphael adopted Gilbert. His men’s handkerchief has been such a great source of inspiration that it no longer ever leaves his side. TSHU may not be a social or religious movement (yet), but the little hanky is making believers out of more and more people. Ever […]
Continue readingTSHU Story #1: Dan & Pascale
Posted onSOLO OR DUO? The eternal question: the freedom of solo or the passion of duo? Daniel and Pascale are a duo; partners in crime so to speak. The more I talked to them, the more I realized they are one. And yet, they’re still individuals, each with their respective passions and desires — each with […]
Continue readingTSHU, it’s about you.
Posted onIn my first blog post, I mentioned that our project started off with a trip; an idea, and then a dream. First, TSHU was about us. From these first steps were born our first handkerchiefs, which lead to great ambitions. TSHU was us, Marion and I. Since TSHU’s official launch last spring, several hundred handkerchiefs […]
Continue readingWhere will they lead?
Posted on“I wonder where those little hankies will lead…”. In this simple question lie two understatements. The first applies to any entrepreneur and implies that any project is limited in its reach by those who support it. The second is that as we launched TSHU, few people thought we would be where we’re at today, selling […]
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